Amazon Sponsored Brands Video
Auto-playing video ads on Amazon search results and Fire TV that build brand awareness and lift click-through rate.
Ask For FreeAmazon Sponsored Brands videos appear on the search results page and related devices such as Fire TV, Amazon Prime Video, and external websites. They're ideal for promoting your brand message alongside products and services. The result: a higher click-through rate, which leads to better ranking — and the advertised product climbs in the organic results too.
From Search Result to Product Page
Redirects to the Right Page
Depending on placement, customers land on the product detail page or a dedicated brand page, built from your existing video and image material.
Keyword Targeting
Include positive and negative keywords across match types, just like other campaign formats.
Pay Only for Clicks
Billing runs on a cost-per-click model — your ad only costs something when it's actually clicked.
How Sponsored Brands Video Looks to Shoppers
Your primary product image appears alongside the standard product details — title, star rating, review count, price, and Prime eligibility. Above that, a video plays automatically once 50% of it is visible on screen. Videos always start muted by default; customers control sound from the bottom-right corner. If a video has no sound, no mute button is shown.
Tips for High-Performing Video Ads
Customers rarely choose just a single product — they choose the brand behind it. Lead with your brand, paired with the most important product information: instructive, product-focused, demonstrative content performs best. If the product appears in the first second, the ad tends to perform better than videos that reveal it later.
We recommend 15–30 seconds as the optimal length — enough to land a message without losing the viewer — and no more than five key selling points, so your core message doesn't get lost.
Sponsored Brands Video Specs
Videos must not contain black bars, and empty or black frames at the start or end are not allowed.
Designing for Both
Without sound, the message has to land through visuals alone — simplest for the viewer, but riskier if key information doesn't come through. With sound, remember many customers will still watch muted, so the message should also be readable as text: white text on an 80%-opacity black frame, in a sans-serif font like Helvetica at 80px minimum, works well on mobile. Keep text clear of the player's on-screen controls.
SellerCoup supports you in preparing Sponsored Brands Video ads and ensures they comply with Amazon's guidelines — ask us without obligation.
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