Amazon Sponsored Products
More visibility with cost-per-click product ads — displayed on search results and product detail pages to put your listing in front of ready-to-buy shoppers.
Ask For FreeAmazon Sponsored Products are keyword- or product-related cost-per-click ads for individual listings. They appear on search results pages — at the beginning, middle, end, or beside the results — as well as on product detail pages, increasing your visibility right where shoppers are deciding. Of all Amazon campaign types, Sponsored Products continues to generate the largest share of a company's sales.
Benefits of Sponsored Product Ads
Largest Share of Sales
Of every Amazon ad type, Sponsored Products drives the biggest percentage of a company's revenue.
Performance-Based Control
Automatic and manual targeting can be combined, with bids controlled by performance to hit high turnover at low cost.
Lifts Organic Ranking
Visitors and buyers generated by your ads are read by Amazon's algorithm as ranking signals — outperform competitors here and organic rank follows.
How the Sponsored Products Strategy Works
Analyze Existing Campaigns
We review current performance, transfer historical data into our structure, and run in-depth keyword research.
Rebuild the Structure
Campaigns are filtered by brand vs. non-brand, with a separate view of competitor traffic.
Optimize Continuously
We manage your campaign long-term, expanding it in line with your growth goals.
Automatic vs. Manual Targeting
Two combinable ways to control where your ads appear.
Automatic Targeting
Amazon's algorithm builds your campaign from your product description, selecting keywords and products for you.
Manual Targeting
You choose keywords and products directly, adjusting at any time to hit high-relevance terms and lift conversion rate.
Keyword vs. Product Targeting
Keyword targeting places you on the search results page; product targeting increases reach by targeting specific products or categories.
Setting Up a Sponsored Products Campaign
How you reach your goal, step by step.
Campaign Structure
Group products into ad groups based on your goal — launch, visibility, or sales — each with its own ACoS target.
Name & Duration
Assign a clear campaign name; set an end date only for holiday-specific campaigns, not ongoing ones.
Budget & Bid Strategy
Set your daily spend, then choose dynamic (up/down), lowered, or fixed bids based on how much control you want.
Launch & Refine
Run automatic and manual campaigns together, feeding keyword discoveries from one into the other.
Shall we talk about your Amazon potential ?
Tell us about your project and we will get back to you today.