Amazon Marketing Strategies
Amazon Advertising with an individual strategy
Your personal success strategy on Amazon
For us, Amazon Advertising means an intensive exchange about goals – efficiency or growth. The individual set-up is based on two key factors: building and defending brand traffic. It is important to keep an eye on the competitor and to proceed with various methods, eg the development of branded keywords and thus protect one’s own brand from the competition. In this way, we realize cross-selling potential in your portfolio and displace the competitor on our Product Detail Page (PDP).
We advise you individually on your Amazon advertising strategy
Campaign setup adapted to your business
Increase sales, increase brand awareness and minimize costs
Transparent reporting of your campaigns in regular calls
We offer you these Amazon Advertising services
Amazon Sponsored Products
Ads for more traffic on your Amazon product detail page and increased visibility of your products.
Amazon Sponsored Brands video
Highlight your products on the search results page with compelling videos and thus strengthen your brand awareness.
Amazon Sponsored Display
Dynamic image ads that reach your customers in many places at the right time.
What our service looks like for you
With Amzell by your side, you take full advantage of Amazon advertising. There is no standard treatment, but a precisely worked out individual advertising strategy. The respective products are associated with different product margins – accordingly, we build each cluster based on goals. We achieve your goals according to your wishes: minimizing costs, maximizing opportunities, increasing sales or more brand awareness. In doing so, we pursue a holistic approach that selects the best possible variant from all available products and continuously develops it further.
How our ads specialists work
Using a valid data set, we analyze your product and, based on your goals, recommend an individual Amazon advertising strategy with various tactics. Several factors have to be coordinated: the goals on Amazon, your budget, long-term and medium-term goals (ACoS – ROAS). It is also important to consider seasonal effects – to increase conversion when demand is greatest.
Individual adaptation of the strategy
In order for your Amazon advertising to be as successful as possible, the strategy must be constantly optimized with adjustments and occasional changes. Example: If your product is already well indexed and successful for certain keywords, our recommended strategy is to target the strongest keywords in order to get the maximum impression share on them. If the keywords are indexed but without a strong ranking, an approach using the push strategy would be better – increasing the advertising pressure in a focused manner in the short term in order to increase the ranking without scattering costs.
Let us advise you now without obligation and convince yourself of our all-done-for-you service. When it comes to Amazon Advertising, we attach great importance to individual and continuous support.
Shall we talk about your Amazon potential ?
Tell us about your project and we will get back to you today.